3,680 Tips

Up to £100 in Bet Credits

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply

1,795 Tips

Deposit £20 Earn a £20 Free Bet

New Customer Offer – Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook – trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) – and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

1,365 Tips

£20 Risk Free Bet

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

1,362 Tips

Bet £10 Get £30

New customers who register, deposit & bet via Mobile only,, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), free bet/player/payment method/country restrictions apply

824 Tips

Bet £10 Get £30

Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Deposit methods, Withdrawal restrictions and Full T&C’s apply

810 Tips

Bet £5 Get £20

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. Promo Code: 20FREE

494 Tips

Bet £5 Get £20

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

472 Tips

Bet £10 Get £20

*Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets bets won’t apply. Payment method restrictions. New UK customers (Excluding NI) only. One Free Bet offer per customer, household and IP Address only. 18+. T&Cs apply

448 Tips

Up to £25 in Free Bets

Limited time New Customer Sign up offer to SpreadEx. Place a £25 Fixed Odds Single Bet at minimum odds of 1/2. Get 5 x £5 free fixed odds single bets. Free Bets applied to account on consecutive days. Valid only using this link. Place a smaller qualifying fixed odds single bet and get different amount of free bets. 18+ Full T&Cs Apply

51 Tips

£10 Accumulator Bet

T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.org

37 Tips

Up to £20 Free Bet

New customers. First settled bet £10 (£10 ew+) - £20 (£20 ew) at odds 2.0+ qualifies. If first settled bet loses, free bet crredited within 24 hours of bet settlement, use within 7 days, Stake not returned. T&Cs Apply 18+

bet365
bet365
Simon Linklater
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I'm a massive fan of bet365. They are my favourite bookmaker by far. As a shrewd punter who tends to end most months with a profit, I've been limited by a lot of bookmakers, but never bet365. I'm wirting this review towards the end of November 2020. So far this month I have placed 219 bets, 100 of them have been with bet365, almost 50%. I've never had a problem placing a bet. I tend to keep my stakes down and bet £10 per point. I would assume the punters who complain about being limited have just been greedy.

The £100 in Bet Credits for new customers is one of the most generous on the markets. I still get offered the occasion in-play football free bet. I find the site much easier to navigate than other bookmakers. Once I know what or whom I want to bet on, it's a matter of seconds before I've found that market and placed my bet. I find bets are settled quicker at bet365. Whenever I've encountered the customers service I've found them polite and efficient.

I spend many hours with the Live Streaming feature on one of my screens, normally the darts or tennis, but it's amazing how many different sports you can watch. Recent additions like the BetBuilder and the Golf Shot Tracker only enhance the experience of betting with bet365 bookmaker. For me, they are easily the best bookmaker and I highly recommend having an account.
Marathonbet
Marathonbet
Simon Linklater
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As a punter whose main focus is to make a profit, Marathonbet are one of my favourite bookmakers. Why? Because they offer better odds than other bookmakers. They do this by working with smaller margins. It's just a shame they are no longer on the oddschecker grid as that made it easier to compare their odds, with other bookmakers. More often than not I was heading over to Marathonbet to put on my latest wager.

This is a no thrills bookmaker. For a long time they didn't have a sign up offer, but they do at the moment, but they rarely push promotions. They don't need to. If you want to win more when your bets land, then bet with Marathonbet. The website might look a bit naff, but it's simple and easy to use. Placing bets quickly should be your prime objective, who gives a sh*t what the website looks like. Sign up today, get better odds and win more from your bets.

Welcome to the Betting Kingdom Bookmakers page. Here I list the best online bookmakers. The list is compiled using a number of different factors. Bookmakers do vary in what they offer customers, so it is important to consider what you are looking for as a punter.

Sign Up Offers & Promotions

This is always one of the main appeals to punters when joining a new bookmaker. Some bookies have much more generous sign up offers than others. Other bookmakers focus on keeping their current customers happy with on-going promotions and bonuses.

In all of my bookmaker reviews I have included details of the sign up offer as well as current bonuses available.

Sports & Markets

As punters we are spoilt in not only the number of different sports we can bet on, but the wide choice of markets now available to us. Some bookmakers offer a better choice than others. It depends what sport you enjoy betting on really. The more obscure the sport, the less markets there are likely to be available. But some bookies will be stronger than others.

If you ever want advice on which bookmaker offers the wider choice of markets on your favourite sport, then feel free to drop me an email.

In-Play Betting Opportunities

In-play betting has become increasing popular with punters having access to their phones pretty much 24/7. So wherever you are, watching a live football match at your mates house or down the pub watching the big fight, you are able to place a bet on your mobile.

Most bookmakers these days have good in-play betting options. It’s not something I do much of as a punter. I feel it’s a bit too inpulsive and it doesn’t give me enough time to way up the stats. But I realise a lot of punters out there do bet in-play so it’s a factor in considering the best online bookmakers.

Bookmakers Customer Service

When deciding on the best online bookmakers, customer service is a very important factor. You should find most bookmakers these days offer customer support throughout the day, not just office hours. Live chat has become a popular method of discussing any issues you may have with your accounts.

With 20 years betting under my belt I’ve had some good and bad customer service experiences and that has helped me when ranking the best online bookmskers.

My Punter Experience

I appreciate every punter will have a different experience with each individual online bookmaker. I’ve factored in my own experiences and which bookmakers I’ve found to offer a better service. I don’t weigh this too heavily in my rankings as I’m aware punters are treated differently by each online bookmaker.

If you have any questions about one of the online bookmakers listed on this page then drop me an email at simon@bettingkingdom.co.uk and I will do my best to reply.